Partnership Deck

Updated August 2026

The long-form podcast for
business operators
& brand builders

18.8M+ all-platform views, 779K hours watched, and accelerating.

Website YouTube Spotify Apple Podcasts Instagram

18.8M+

All-Platform Views

YouTube + podcasts + IG/TT short-form

815K+

Hours Watched

YouTube + Spotify listening hours

73.1K

YouTube Subscribers

+80K gained, doubling cadence in 2026

About The Show

Hosted by Mark Brazil — Operator, Creator & Investor. CEO of IKONICK (8-figure brand backed by GaryVee; 50+ licenses including Michael Jordan, Muhammad Ali, Tiger Woods), former CMO at Melin. Produced by the same creative team behind projects for Leo Messi, Adidas, Nike, and MLB.

The mission: bring the stories, tactics, and principles of what is working right now — straight from the operators and brand builders doing it.

A partnership with Open Residency is not just media placement — it’s a relationship with Mark and his network as a business development and sales machine.

Cumulative Long-Form + Audio

YouTube + podcasts (short-form social tracked separately) · through Jul '26

Back Catalog vs New Episodes

Back catalog New episodes

Cross-platform views · episodes older than 30 days vs new · Aug '25 – Jun '26

57%

Back-catalog share

of views from episodes older than 30 days (Aug ’25–Jun ’26)

213K

Monthly catalog views

Back-catalog run-rate · Aug ’25–Jun ’26

New drops open the door. The library compounds underneath — more than half of viewing isn't the launch week, it's the catalog still working.

Reach Beyond the Episode

8.7K+

Newsletter

~49% open · trailing 60d · 3× list growth

88K

Mark IG

@markbrazil

4.8K

Mark X

@markbrazil

~3M

IG monthly impressions

Show Instagram · recent run-rate

Audience is growing.

Episode cadence is accelerating.

Guest caliber keeps rising.

Sponsor demand is outpacing inventory.

Distribution is compounding.

Brand equity is strengthening.

Who Listens

All-time Spotify audience (through April 2026)

Aspiring Founders

Learning from those who’ve done it before they take the leap. They come for the playbooks, tactics, and real talk on what it actually takes.

Active Operators

Scaling a brand or company right now. They’re looking for the strategies and principles that are working today — not theory from ten years ago.

Brand Builders

CMOs, creative directors, and marketing leads studying how the best brands are being built right now — from positioning to content to community.

86%

Ages 23–44

Core buying demographic

84%

Male

Primary audience

Starting Q1 2026 — releasing episodes at 2X frequency.

Age Distribution

Where Business Meets Culture

Audience Overlap

Who's In The Audience

Open Residency sits at the intersection of business, media, and culture — reaching the people making decisions, not just watching from the sidelines.

Operators & Decision-Makers Who Follow The Show

A sample of the founders, executives, and operators in the audience

LVMH

VaynerMedia

NBA

Sweetgreen

FOX

Athletic Brewing

Gym Shark

1st Phorm

Hint Water

ClickUp

KITH

Afterpay

Archer Aviation

Skullcandy

Complex

MVMT

Ridge

True Classic

TRUFF

BruMate

Represent

All In Podcast

Diary of a CEO

Authentic Brands Group

CAA

WME

David Protein

Ketone IQ

Ghost Lifestyle

Blenders

SNOW

Glamnetic

Melin

H-Wood Group

Premier League Lacrosse

Boardroom

Remedy Place

Oakberry

Neutonic

Cuts Clothing

beehiiv

Common Thread Collective

Venus Et Fleur

Cymbiotika

APL

GHST

IM8

Legends

Humann

Cadence

Salt & Stone

RAW Nutrition

Night Media

Mute Six

Icon Meals

Yasso

Bloom

Neuro

Adanola

Nude Projects

SpaceStation

Peak 21

Siegelman Stable

Grüns

Slate Milk

Cowboy Colostrum

Hone Health

Sauna Box

ClearStem

Elwood

Sand Cloud

Mezcala

Mad Rabbit

Boys Lie

Torque

Telly

Dad Gang

I Love Ugly

Baseball Lifestyle

Ryko Rain

Seeq Supply

Frost Buddy

Kettle & Fire

Paul Street

About Blank

Anti-Fund

Lighthouse Campus

ASRV

Naked Nutrition

Jocko Fuel

NeuroGum

Everyday Dose

Physician's Choice

EHPlabs

Truvani

Gozney

Portland Leather Goods

FlavCity

Reaching Deep Inside Major Organizations

Our audience includes teams at:

Comcast

The Brightest Minds Of The Next Generation

Students and alumni across top schools listening in

Harvard

Stanford

Wharton

Cornell

USC

UC Berkeley

Michigan

Notre Dame

NYU Stern

Chicago Booth

Long-Form Content

YouTube, Spotify, Apple Podcasts

3.65M+

Long-Form Views

YouTube + All Podcast Platforms

693K+

YouTube Watch Hours

Channel all-time

508K+

Audio Streams & Downloads

Spotify, Apple, all podcast platforms

326

Pieces of Content

38 long-form episodes + 288 shorts

Robert Greene

Author, 48 Laws of Power

Dan Koe

Creator

Samir

Colin and Samir

George Heaton

Represent, 9 figures

Kent Yoshimura

NeuroGum, 9 figures

Sean Frank

Ridge, 9 figures

Short-Form Content

Instagram · TikTok · YouTube Shorts — Sandcastles tracked

15.8M+

Lifetime Views

Short-form across IG + TT + YT Shorts

1M+

Monthly Views

Blended run-rate · ~20 clips/mo

117K+

Followers

YT 71K · IG 34K · TikTok 12K

Instagram drives ~87% of short-form reach (13.8M of 15.8M lifetime). Source: Sandcastles, Jul 2026.

Guest Roster

Founders, operators, and creators who have been on the show

40 published episodes

Robert Greene

Author

48 Laws of Power

Dee Murthy

GHST

9 figures

Bill Shufelt

Athletic Brewing

9 figures

Nate Checketts

Rhone

9 figures

Ryan Bartlett

True Classic

9 figures

Brian Garofalow

Skullcandy

9 figures

Sean Frank

Ridge

9 figures

George Heaton

Represent

9 figures

Kent Yoshimura

NeuroGum

9 figures

Joel Kocher

Humann

9 figures

Oliver Zak

Mad Rabbit

8 figures

Manny Lubin

Slate Milk

8 figures

Nick Shackelford

Brez / Structured

8 figures

Simon Molnar

Flagship.ai

8 figures

Sahil Bloom

Creator

NYT Best Seller

Mark Manson

Author

NYT Best Seller

Dan Koe

Creator

Culture

Samir

Colin and Samir

Culture

Kane Kallaway

Creator

Culture

Caleb Ralston

Creator

Culture

Oren John

Creator

Culture

RPN

Creator

Culture

Jeff Byers

Momentous

9 figures

Taylor Holiday

CommonThread Collective

8 figures

Matt Gray

Founder OS

8 figures

Dan Martell

AI Entrepreneur/Creator

9 figures

Dave Grutman

Miami

Culture

Ross Mackay

Cadence

9 figures

Danny Yeung

IM8

9 figures

Michael Brandt

Ketone-IQ

8 figures

Peter Rahal

David Protein, RXBAR

9 figures

Dom Iacovone

RAW, BUM, 3D, Cadence & more

9 figures

Chris Voss

FBI Negotiator

NYT Best Seller

Georgios Frangulis

Oakberry

9 figures

Greg Lavecchia

Bloom Nutrition

9 figures

John Terzian

h.wood Group

Culture

Remy Gaskell

Future Fulfilment

Robert Greene

Author

Part 2

Kane Kallaway

Creator

Part 2

Tyler Denk

beehiiv

9 figures

Coming Soon

33+ confirmed guests in pipeline

Nima Jalali

Salt & Stone

9 figures

Filmed

Roman Khan

Peak 21

9 figures

Filmed

Chad Janis

Grüns

9 figures

Filmed

Marc Ecko

Ecko, Complex

Iconic

Filmed

Paddy Galloway

Creator

Culture

Filmed

Dr. Roman Yampolskiy

AI Expert

#1 Diary of a CEO guest

Brian Tate

Overnight Oats

10 figures

Adam/Ryan Goldston

APL

9 figures

Nick Ajluni

TRUFF

9 figures

Aaron Paul

Paul Street

9 figures

Nicolas Jammet

Sweetgreen

9 figures

Nick Sareav

AI Expert

Rourke Heath

AI Expert

Hudson Leogrande

Comfrt

9 figures

Shahab Elmi

Cymbiotika

9 figures

Neil Patel

NP Digital

Marketing

Richard Saghian

Fashion Nova

10 figures

Ben Diamond

True Classic

9 figures

Filmed

Nick Green

Thrive Market

10 figures

Zach Stuck

Mars Men / Hollow Socks

9 figures

Mike Faherty

Faherty Brand

9 figures

Sean Riley

Dude Wipes

9 figures

Ronnie Fieg

KITH

9 figures

Ilya Pozin

TELLY

9 figures

Daniel Arsham

Creator

Culture

Rob Dyrdek

Dyrdek Machine/Existence

Culture

Bill Rom & Josh Shapiro

Baseball Lifestyle 101

9 figures

James Smith

Neutonic

8 figures

Simon Squibb

Creator

Culture

OMG Adrian

Creator

Culture

Alex Sobol

Millennium

9 figures

Bart Szaniewski

Dad Gang

8 figures

Bruno Casanovas

Nude

8 figures

The long-form podcast forbusiness operators& brand builders

About The Show

Cumulative Long-Form + Audio

Back Catalog vs New Episodes

Reach Beyond the Episode

Who Listens

Age Distribution

Audience Overlap

Who's In The Audience

Operators & Decision-Makers Who Follow The Show

Reaching Deep Inside Major Organizations

The Brightest Minds Of The Next Generation

Long-Form Content

Short-Form Content

Guest Roster

Coming Soon

BTS

The long-form podcast for
business operators
& brand builders